Corporate responsibilty and marketing strategies essay

This may not be farfetched as businesses are increasingly engaging in eco-marketing and labeling to enhance their images, boost customer base and ultimately increase their bottom-line.

This has seen the major supermarket chains in the UK try to outdo each other as socially and environmentally responsible. This in turn has made governments to engage in a synergistic partnership with the private sector to boost CSR to solve societal and environmental challenges confronting their communities and the world at large.

The likes of Greenpeace, World Wildlife Fund WWFOxfam, Rainforest Alliance and Amnesty International to mention a few, have pressured Corporate responsibilty and marketing strategies essay corporate world to embrace measures that protects the environment, fights against child labour and the use of sweat shops, uphold rights of indigenous communities where extractive business activities takes place, feed the hungry and many other good courses.

Meeting the needs of present generations without compromising the needs of future generations has further raised the value of CSR not just as a mere gesture but as a necessity. These regulatory frameworks have global ramifications that businesses engaging in international trade cannot take for granted Hopkins, This has become even more imperative with the growing sophistication and demands of consumers in Western countries like the United Kingdom UK for brands that are socially and environmentally responsible for without which their continued patronage may be stalled.

Repetitive publicized action would result in companies adhering to the practices as well as satisfying the public eye. Employees are choosing to work for companies with strong values. Because of the better technology, customers are always trying to keep up with the latest technology. Strategies and Tactics in Marketing words - 3 pages its strategies and tactics marketing issues for Kudler Fine Foods.

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Each company is internationally known and respected by many people. The paper will also outline what methods can be utilized in the future to ensure that its suppliers adhere to standards going forward. Discretionary or philanthropic responsibilities CSR of a business entity are demonstrated in the form of tangible gestures to promote the well-being of the society.

Literature Review This chapter reviewed extant literature relevant to the study combined with theoretical overview on the phenomenon of Corporate Social Responsibility CSR.

PRI is anchored on the value of businesses taking up CSR in area that uphold environmentally and socially responsible behaviors. This has seen companies motivated to develop products and services eco-marking campaigns with high certification standards such as: What is the cultures position on important issues facing the company that is, on productivity, quality of performance, adaptability to changing conditions, and internationalization c.

They represent a huge market offering significant financial returns to companies.

Marketing is important to all companies and industries and is essential to Kudler Fine Foods. Sustainability refers to the activities, which the organizations perform, which is voluntarily or mandated by law that shows the inclusion of social and environmental concerns in their business operations.

Criteria 4 Increasing product pricing would adversely affect Apples customers. The primary aim of commercial entities is profit making, but even at that CSR is increasingly influencing the extent to which companies can be held accountable and responsible as they go about their profit making activities.

Corporate-NGOs partnerships have gained momentum in recent times and as such has greatly and continue to influence CSR of businesses in various areas such as: Consumers wield enormous influence over business entities and continue to have extensive impact on their CSR activities.

Corporate Responsibility and Marketing Strategies - Essay Example

Conversely it nonetheless suffers in the global marketplace. Other policies of government towards promoting CSR in businesses includes for the funding of research, voluntary product labeling schemes and the setting up of guidelines for financial reporting especially for publicly quoted companies.

This has seen consumers boycott of products or services of a business entity deemed to engage in practices at variance with values and principles detrimental to human right, social justice, animal welfare or environmental sustainability Grande, This profit oriented theory suggest that the more a company engages in CSR whose cost must be lower than profit derived from itthe better it will be for its overall economic benefit since it will affect the patronage of it product and more so, its social development efforts will equally develop infrastructure that further aid the business wealth creation efforts.

Quite simply, being socially re4sponsible is not only the right thing to do; it can distinguish a company from its peers Starbucks, This chapter states the methodology of this study which is based on Saunders, et al, research onion.

It is their representation that their code goes beyond the industry standards, which should be expected of a company of its magnitude and success.

It is no longer fashionable especially for big companies with international subsidiaries to be found wanting. It is no longer enough to be a successful company without being a successful corporate citizen whose actions straddles the economic, social and ecological enclaves of the society.

These mechanisms are to ensure these supermarket chains reduce their carbon footprint, conserve water, adhere to good waste management, minimize and even eradicate food wastages, maintain decent work and adhere to industry codes and standards amongst others.

There are UK writers just like me on hand, waiting to help you. This growing awareness has made companies increasingly value the need for an effective CSR strategy which would have a long term effects on their corporate performances Baron, ; Gill, Its marketing strategy is decent but there is room for improvement.

Even so, its reputation has been hurt because of violation of not only its code of conduct.

Corporate Responsibilty And Marketing Strategies Essay

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